What is your writing style

7 tips for your unique writing style

How do you find your voice and develop a unique writing style? This is how you write texts that suit you (and your customers) and differentiate you from the competition.

Finally - after hours of work, your text is ready.

But then it happens: you stare at what has been written and have the feeling as if a stranger wrote the lyrics. It doesn't sound like you. The content fits, but no emotions are conveyed.

In the whole process, your message has been lost and just feels wrong.

How do I find my own voice?“- these are the questions that customers often ask me.

In the marketing environment one's own voice is called “brand tonality” - it is the interplay of choice of words, style, speed, ideas and sentence order. It is similar to the melody of a song and affects how your content is perceived emotionally.

The tonality not only determines your written texts, but every form in which you communicate.

What are the advantages of developing your own writing style?

As an entrepreneur, we want to be perceived as a coherent brand that stands out from the competition. We want to build a strong community, inspire potential customers and boldly bring our own message to the world. Your writing style should show what makes you unique - it should therefore show your personality and values.

How do you develop your own voice?

Basically there is a problem: Providing a fixed “writing style formula” would be like giving an artist rigid rules to paint a unique picture. This is a contradiction to itself. Because fixed formulas and rules provide paint-by-numbers results and do not help to develop a unique voice. Instead of rigid rules, I would like to share 7 tips with you that have helped me over the past few years to find my voice and to feel much more comfortable with my marketing.

Let's start.

7 tips for your writing style:

1. No more self-censorship

As soon as you have finished writing a sentence, you are already picking it up again. "What crap did I get there? What was I getting at? Who cares anyway? Let it be and better do your bookkeeping. "

At the latest, when I threaten myself with the bookkeeping, I know: My inner critic is at work again.

After reading countless books about creativity and mindset, one thing is clear: you have to give your creativity permission to let off steam.

Your texts are like a shy deer that hesitantly dares to take its first steps into the clearing. Please do not shoot at it straight away, give it time.

Everything may not be perfect yet, but there is a reason you wrote down your thoughts. Just start writing - unfiltered, uncensored, raw.

And then you leave yours Text first lie and devote yourself to other things!

Go for a walk, dance through your study or finally finish off your stupid bookkeeping. No matter what, but let several hours or even a day or two pass before you go back to your work.

The phase between design and revision is often a time when completely new ideas arise.

Your text floats unconsciously in the back of your head, yet you are not obsessively fixated on it. Great ideas often arise out of nowhere (the "idea-in-the-shower phenomenon").

Then you correct your text with a clear head and change unclear passages.

But if you go to the censorship while you are writing, everything will come out of it - just no honest, emotional text. It's fine-grained plastic shit that doesn't sound like you.

On the subject of "inner critic" I warmly recommend two books by Todd Henry:

The Accidental Creative: How to Be Brilliant at a Moment’s Notice

The Empty: Unleash Your Best Work Every Day

2. The right mood

Do your texts read emotionlessly? Then you wrote it in an emotionless state. I am often faced with a dilemma myself: do I take a sensible or an emotional topic?

Reasonable means: The text is on my list and I know that it will help the reader. And then there are the spontaneous ideas on a topic that is particularly close to my heart. Most of the time I formulate entire passages in my head before I even sit down at the keyboard.

When time allows, I almost always take the emotional issue. I write more honestly and (felt) better when I'm in the middle of the emotion. The words just tumble across the keyboard and I can better empathize with the reader.

I could also write the sensible lyrics - but I know that then they lack that certain “spirit” that I want.

Of course, you can't always wait for the muse to kiss you. But if you have the luxury of being able to choose your topics yourself, don't make it unnecessarily difficult for yourself: Make a list of topics and just choose what you feel like most.

(If you don't have a topic list yet, now is the right time to create one. Believe me, this is worth gold if you run out of inspiration!)

3. Keep it simple

Unless you're working on a doctoral thesis, there is no reason to write woodenly. Really none at all.

Rule of thumb: You can forget almost everything you learned in school.

Don't hide behind sophisticated technical terms, box sentences, or lengthy papers. In marketing: keep it simple.

But that doesn't mean that it's easy to just write!

The wise Chinese knew early on:

"Great art is achieved when nothing can be left out."

It's much easier to write in a complicated way than it is to be crisp and to the point.

Whatever you write, ask yourself: Could I put it in a simpler way? Shorter? Or more vivid?

Does that sound like me or do I just THINK that I should write like that?

Practice writing the way you speak. And most of them don't talk in high fashion or in endlessly long box sentences.

When you're done with your text, read it out loud. If you stumble or it sounds strangely unfamiliar, rewrite these passages.

Tip: As you write, imagine that you are sitting at the table with your favorite customer and talking over a good coffee. In this way, the content is often looser and more natural.

4. Be a thief

What, you should steal?

Yes, I officially encourage you to do so - at least when it comes to your writing style.

We all learn best by imitation. And there's nothing wrong with that. I have several role models and sources of inspiration from which I “steal”. Not the ideas or the texts.

I take a close look at her writing style:

  • Why do I find them so great?
  • How do you manage to inspire me or arouse my emotions?
  • What kind of words do you choose?
  • How honest are you?
  • How do they communicate?
  • What is my impression of you as a person?

Your role models say a lot about what you value. If you look closely, you will see a pattern of what exactly excites you. I found that I value very honest people who uncompromisingly stand by their convictions.

I found the inspirational words great in one person, the honesty or humor in another. From this I created my own style cocktail.

What about your role models? What do they have in common?

So steal what's up - and develop your very own, individual style from it.

5. Your writing style evolves

I guarantee you one thing: you won't find your voice within a few weeks.

It takes months to years to get to a level where you can say: "That fits to me. That's how I feel good. " You only learn that through the process, through trial and error.

See it as an experiment and test yourself.

Finding your own voice goes hand in hand with your personal development. Just as a tree never stops growing, you won't be done with it at some point.

That's why you don't “find” your own style, but develop it further.

When I look at previous texts, I shudder a lot and in retrospect I am ashamed of the crap I wrote there. In a few years I will certainly think that way about my current lyrics.

Still, we're not going to be dissuaded from going out and showing ourselves, are we?

Your own voice is subject to a continuous development process - have fun with it!

6. Have the courage to show yourself

I can't tell you how many times I've sat shivering in front of the computer and hesitated to send something out into the world.

I glanced at the enter button and asked myself: "Should I? REALLY?

Such situations show you that you are about to go beyond your comfort zone.

And that is very important.

Developing your own writing style makes you vulnerable. Showing who you really are makes you vulnerable. And many don't like that - it's often hard enough to show ourselves vulnerable in private life. Then also in my marketing?

A clear answer: yes! I wholeheartedly recommend that you take this risk.

Even if your ass goes down on the ice.

Most people are far more tolerant than you might imagine. There are always a few idiots who just complain and who don't like what you have to say.

Rigorously ignore them. The far greater part will appreciate if you are honest.

Nobody will wait for you with a rain of confetti and champagne and congratulate you, but you will notice: Through statements like:Finally someone says that“, „The same thing happened to me"Or"Like you can read my mind.“ 

This is how you can tell that you are on the right track.

You won't touch or excite other people if you just stay in your safe zone. You have to dare to do that.

We all want honest people with integrity who stand by themselves and their values. I don't mean that from now on you go arrogantly through the world and don't tolerate any other opinion. It means staying steadfast in what is really important to you.

Benefits of leaving your comfort zone:


  • are proud of yourself for not making lazy compromises.
  • find people and customers who appreciate and need exactly your kind.
  • Have much more open and honest conversations instead of superficial small talk
  • inspire others to go their own way
  • train your courage muscles and develop faster

7. Respect your values

When I left the tattoo on his upper arm with the words “Selfmade”, I should have known better: This customer and I will never work well together.

He was loud, puffed up and needed someone to "all the marketing stuff takes care of.“

What can I say? I wasn't that young anymore, but I still needed the money because I was just starting out.

You can guess what happened next: there was just trouble, I worked way too much for very little money and was dissatisfied the whole time. Nevertheless, I am grateful to him today: This means I know exactly which customers I definitely don't want.

Thank God I have met great people over the years who are a pleasure to work with.

Each of us has a solid core of values ​​that make us special. And every decision made leads us either away from the core or closer to it.

It is very important that you do not forget your core and that you keep checking that you are on the right track.

  • Which values ​​are particularly important to you? How does that show in your work?
  • Which customer would you like to help?
  • What do you want to help them with?
  • What do you definitely not want?
  • What can you do especially good?
  • How are your values ​​reflected in your marketing?

A wedding photographer once said that her ultimate goal is that the bride and groom have fun during the shoot and that there should be a relaxed atmosphere. Your entire process and communication is geared towards this one goal.

After the wedding, she then asks the bride and groom and checks whether words such as “fun”, “relaxed”, “funny”, “easy” etc. appear. This is how she knows if she is on the right track. A pragmatic approach, isn't it?

You won't find your voice if you don't know your values. If you don't know the answer to why your company exists in the first place. What is your vision behind it all.


I hope these tips will help you find your own writing style. It is a lot of work, but it will definitely pay off in the long term because it has a positive pull: You will attract suitable customers and like-minded people, build a strong community and thus bring your message to the world with courage. And that's why we're here, right?

Do you have another tip for developing your own writing style? Then hit the keys and leave me a comment.

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